Highlights
ASX: FUEL       FUEL
Last Price Today's Change   Day's Range   Trading Volume
5.57   -0.04 (0.71%)  5.57 - 5.60  118,788

Overview

 
Avg Volume (4 weeks):33,807
4 Weeks Range:5.04 - 5.89
4 Weeks Price Volatility (%):
62.35%
52 Weeks Range:5.04 - 6.73
52 Weeks Price Volatility (%):
31.36%
Average Price Target:-

Headlines



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Business Background

Rocket Fuel Inc. is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company's service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget consumers across addressable channels, including display, mobile and video, and across addressable devices, such as tablets, set top boxes, television and mobile phones. It offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its customers or their agencies directly.

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